EVALUATING MEDIA READINESS
How well do your media spokespeople convey your company message in interviews? Do you have a crisis management PR plan in place if things take an unexpected turn? These are all areas we can help with.
UNDERSTANDING THE MEDIA LANDSCAPE
We provide training, consultancy and specialist communications services to ensure your spokespeople are up to date on media trends and ways of working, and that you can apply best practice when representing your brand.
NAILING YOUR KEY MESSAGES
Whether it’s a media interview, writing copy, or planning and working through a crisis situation, our team and leading specialists work with you to ensure your key messages land in your PR communications.
OUR MEDIA TRAINING SERVICES:
- Media training for press
- Media training for broadcast
- Media training and communications planning for a crisis situation
- Risk and issues management
- Crisis communications support
- Copywriting training for internal and non-marketing teams
- Stakeholder mapping, engagement and public affairs support
- Social media training and social guidelines development
Babel combines an in-depth knowledge of the telecoms industry with top-quality content, creative ideas and excellent media relationships, making them brilliant to work with. They are enthusiastic, friendly and helpful, and have been instrumental in raising BICS’ profile on a global scale.
We were very clear in our search for an agency that we needed an intelligent team who could see through the complexity of the space sector to deliver messages that would resonate with a wide range of media. Babel not only demonstrated that intelligence; they showed how we could elevate our story. The campaign has already exceeded our expectations with strong interest from major international business media that, in turn, is driving interest in Effective Space.