Babel Director, Paul Campbell, sits down with the following panel of experienced telecoms journalists to discuss the dos and don’ts of how to engage with the media during Mobile World Congress and the weeks surrounding it.

· Linda Hardesty, editor-in-chief, Fierce Wireless

· Iain Morris, international news editor, Light Reading

· James Pearce, editor, Tech Informed

The panel offer their views on how companies can generate coverage and secure briefings during MWC, along with the common ‘turn-offs’ that mean media interviews don’t result in coverage.