Turning up the heat for a smart business relaunch
Sabien Technology, a provider of energy reduction and cloud-connected carbon management technologies, had recently undergone a team restructure and, overseen by a new management team, was keen to prove to investors, customers and the market, that it was a business on the up.
Its flagship technology is proven and market-leading, but it’s brand image, identity and credibility was lacking. Sabien’s website, imagery and messaging was outdated and the business was struggling to get the reach and recognition it deserved. Babel was given less than a month to create and launch new brand positioning and an entirely new website.
The campaign kicked off with a series of in-depth messaging sessions with members of Sabien’s senior management team. Led by Babel’s Senior Content Manager, these sessions informed the creation of the new site copy, ensuring Sabien’s message was crisp, unique, and resonated the motivation and experience of the newly-restructured team.
A site map was rapidly drawn up, existing imagery and case studies re-purposed, and the website build began – all managed by Babel’s in-house web design team. Communication was frequent and ongoing, with Sabien reviewing and providing feedback on the quickly-evolving site.
In less than four weeks, Sabien had a brand new website which now serves as a portfolio for the company’s experience, expertise, and market position.
A renewed focus on the IoT and smart energy provision has helped place Sabien in the direct eyesight of green investors, whilst the streamlined graphics and succinct messaging remains engaging and appealing for potential new customers.
August 31, 2022