Becoming the voice of real-time payments everywhere
THE CHALLENGE
Volt is an open banking pioneer, powering real-time payments adoption throughout Europe, UK and Brazil. Volt’s goal was to drive the open banking conversation while also raising awareness of the brand amongst a broad target audience that includes payments professionals, merchants, investors and consumers.
THE SOLUTION
Babel identified key messaging themes where Volt can contribute to solving the most important issues in the fintech, open banking and open finance space, sharing insights and expertise from global markets, and developed a detailed, bespoke messaging framework. Babel hit the ground running by amplifying Volt’s news cycle, elevating and leveraging topics such as C-suite appointments, partnerships and product launches, from day one. We proactively drafted thought leadership content and offered rapid response commentary to key media titles on breaking news issues such as regulatory updates, and ensured consistent media outreach and engagement with banking and fintech media. Achieving cut-through in such a technical, high-expertise sector, can be challenging, but Babel leveraged its sector expertise and network of strong relationships in key titles to land the right story and messages in key media titles.
THE OUTCOME
Awareness and share of voice for Volt in UK and global fintech, business and trade media has more than doubled in six months since working with Babel, with Volt overtaking its two key competitors in share of voice. Volt has become a highly visible thought leader in the open banking space, with its founders featured in some of the industry’s most high-profile publications and events, including The Banker, PYMNTS, Finextra, Fintech News, Fintech Finance, Fintech Magazine, The Paypers and many others.
Volt.io CEO and founder Tom Greenwood has been quoted exclusively as the voice of the open banking and fintech sector on key issues, and featured extensively by The Banker, Reuters, CNBC, EuroNews, Le Monde, Yahoo Finance, Zawya, International Business Times, Finextra, Pymnts.com and tens of other publications, with a potential reach of 5 billion UMVs.
August 2, 2023