The 8-Week Full Strategy Sprint
A comprehensive, 8-week programme that takes you from audit to fully realised GTM plan, complete with positioning, messaging and a 12 month activation roadmap.
START SPRINTING
FROM BRAVE IDEA TO SAFE BET
2026 BRAVE STRATEGY SPRINT
be the cycle breaker
Your CEO demands pipeline. You need a memorable brand. The 2026 Brave Strategy Sprint is a fixed-scope programme for B2B tech leaders to build a GTM plan that is both creatively bold and commercially proven.
The Problem
Are You Caught in the B2B Marketer's Trap?
You're an ambitious B2B tech leader at a critical inflection point, and you're stuck!
On one hand, your CEO and sales team demand MQLs, leads, and short-term pipeline (the 5%). On the other, you know real, long-term growth comes from building a memorable B2B brand that captures the 95% of buyers not yet in-market.
You look at "brave" creative from boutiques, but it feels risky and impossible to justify. You look at "safe" incumbents, but their work is traditional, slow, and creatively "boring."
You're stuck in the "sterile sea of sameness." In 2026, playing it safe is your biggest risk.
The solution
The 2026 Brave Strategy Sprint: Your Marketing Roadmap
This isn't just an agency engagement. It's a "CFO-ready" B2B GTM roadmap.
The Brave Strategy Sprint is a structured programme designed to resolve your core conflict. We don't just deliver bold ideas; we ground every creative decision in deep sector intel, sharp data, and a commercial mindset.
We build your "Brave That Converts" framework, providing the B2B brand positioning and strategic foundation that makes your boldest ideas your safest bet yet.
two distinct fixed scope sprints to deliver high-value, commercially-driven brand plans
Choose Your Programme
The 4-Week Quick Start Audit
A rapid four week diagnostic to revamp your positioning, messaging and deliver one high-impact, brave campaign idea to stand out from the crowd.
START SPRINTING
A PRogramme designed for the brave
Who is the Brave Strategy Sprint For?
This programme is not for everyone. It's a strategic engagement designed for:
Ambitious B2B Tech Leaders at a point of inflection.
FinTech, Cybersecurity, Telco and Enterprise SaaS companies that need to cut through the noise in a complex, safe market.
Marketers trapped between short term pipeline demands and the need for long-term brand building.
Marketing leaders who need a plan to justify a brave creative and strategic direction.
A Collaborative end-to-end process
Your 8-Week Path to Bravery
1
Discovery & Competitive Audit
We kick off with deep stakeholder interviews to align on business goals. Our team then conducts a full-stack brand audit and a 48-hour competitive teardown to identify your valuable, undefended market gap.
Key Deliverable: Your "Safe vs. Brave" Market Gap Analysis & Brand Audit
2
Strategy & Positioning
This is where we build your "Brave Guide" foundation. We develop your buyer persona, your unique B2B brand positioning statement, and your Emotional Benefits Ladder to find your "Brave That Converts" framework.
Key Deliverable: Your Complete "Messaging House" & Brand Positioning Platform
3
Activation & Roadmap
We translate your strategy into action. We develop your high-impact GTM tactics, outline a 90-day "quick-win" content sprint, and deliver a 12-month 2026 GTM plan.
Key Deliverable: A GTM Plan & Brave Campaign Idea
Testimonials
What clients say about us
Patrick Lloyd-Bradley
Former Group Chief Marketing Officer - TXO
Babel’s support in crafting compelling content and securing international media coverage has been instrumental in elevating our brand. Their work has significantly contributed to our goal of championing sustainability in the telecom sector.
Gail van Dijk
Global Marketing Director - Communisis
Babel’s work is nothing short of impressive. A totally “on it” team with a rapid grasp of the brief, a clear vision, and an accomplished strategic proposal. If PR was an Olympic sport, they’d be medalling.
Tom Murphy
VP of Corporate Communications - Veeam
Babel were our EMEA hub and UK agency. They consistently beat their KPIs across both general coverage and landing signature stories. What stands out about Babel is their consulting-led approach where they partner closely to challenge our thinking to explore new angles to shift our brand perception.
Why babel?
Because Brave isn't a Risk. It's Your Safest Bet Yet.
Backed by Deep Sector Intel
We’ve been immersed in B2B tech for two decades and we’re still insatiably curious.
Backed by Data-Led Insight
Our proprietary tools and research frameworks uncover the whitespace that unlocks opportunity.
Backed by Integrated Execution
Great marketing and PR support each other. We align every campaign to ensure a full-funnel strategy.
Backed by Commercial Rigour
With data-driven insights, we measure, analyse, and refine to deliver commercial impact.
FAQ
Your Safe Questions Answered
What is the B2B GTM Strategy Sprint?
It's a fixed-scope, fixed-price engagement designed to deliver a complete, actionable 2026 go-to-market plan. Unlike a traditional retainer, it's a concentrated project with a defined beginning, end, and set of deliverables, built to give you a "CFO-ready" roadmap in 8 weeks or less.
Why is this a safe investment?
This is a premium, senior-led strategic engagement. Its safety comes from mitigating risk. Instead of committing £500k+ to an unproven marketing plan, you make one fixed-cost investment to get a data-backed, commercially-proven strategy first. It's the "safe" way to de-risk your brave budget.
How is this different from a standard agency retainer?
A retainer is for ongoing execution. This Sprint is for foundational strategy. It's the blueprint we build before we start executing. Many clients use the Sprint to build their marketing plan, then hire us on retainer to execute that plan.
What does "Brave that Converts" mean?
It's our core philosophy. "Brave" is the creative, human-centric storytelling needed to build a long-term brand (for the 95%). "Converts" is the commercial rigor, deep intel, and integrated performance engine needed to prove pipeline impact (for the 5%). It's the only way to solve the B2B marketer's core conflict.
Stop fighting for the 5%. Let's build a brand that wins the 95%
Your Pipeline Depends on the Brave Decisions You Make Today.
Contact Address
Bolsover House, 5-6 Clipstone Street, London W1W 6BB
General Enquiries
enquiries@babelpr.comNew Business
newbusiness@babelpr.com