Simon Coughlin
Results-driven technology PR, communications and marketing specialist with more than 19 years' experience of working in-house and agency side.
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The importance of data is nothing new – it is 17 years since British mathematician Clive Humby famously said that “Data is the new oil.” Since then ‘big data’, when processed and analysed correctly, has grown in value and become the bedrock of success for businesses across multiple sectors.
Data also continues to hold massive value in the eyes of journalists, who rely on it to form the basis of evidence-backed articles. However, with journalists receiving data-heavy reports and press releases on a daily basis, how do tech brands ensure they select the ‘right’ data to gain traction with the media and their target audiences?
Panelists
Who was speaking?
Martin Stabe
Martin is a data journalist working for the Financial Times in London. Within the FT visual and data journalism department, he manages the data journalism projects team, which is working on incorporating more computational and data science approaches into our journalism, particularly for ongoing projects and investigations.
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David Taylor
David Taylor has a strong leadership track record in commercial, marketing, product development, R&D, solutions, sales enablement and ESG at senior management level.
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Lucy Stewart
Censuswide is a market research consultancy that specialises in robust, quick turnaround surveys for the PR industry.
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