Simon Coughlin
Results-driven technology PR, communications and marketing specialist with more than 19 years' experience of working in-house and agency side.
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According to Babel’s B2B Tech Comms Barometer, the single most influential channel for B2B tech buyers is analyst and industry reports. With 58% of IT decision-makers relying on them for making purchase decisions, their influence is not something that can be disputed.
With these statistics in mind, it is important that all PR professionals are fluent in analyst relations to ensure that their clients are getting in front of the individuals that can help to influence these all-important buying decisions.
In this Babel webinar, an expert panel will outlined how your business can engage with analysts and secure recognition in their influential reports.
Panelists
Who was speaking?
Jen Kelham
Jen was a former Senior Campaign Director at Babel and turned client-side to join the team at BICS as the External Communications Manager.
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Camille Mendler
Camille has 20+ years' experience in the digital economy and is an executive advisor and hands-on practitioner. She gives incisive analysis and trend spotting.
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Rob Pritchard
Rob Pritchard is a Principal Analyst in the GlobalData Enterprise Technology and Services (ETS) team. Rob covers the B2B market globally, in the UK, and across Europe, including altnets and resellers.
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