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IBC 2023: How to maximise media & analyst interest

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Summary

The week of IBC is always one of the busiest times for news in the broadcast technology space, with vendors of all shapes and sizes vying for attention and, ultimately, coverage.

Standing out from the crowd can be tough, but during this event, our expert panel will offer their views on how companies can increase the potential to generate coverage in the weeks before and during the show, along with the trends they will want to cover at IBC.

Hosted by Babel Associate Director, Declan Bradshaw, our panel will share their insights, tips and pet peeves about the best (and worst!) ways to engage with influencers and maximise the hype around IBC 2023.

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Panelists

Who was speaking?

Declan Bradshaw

A strategic and creative thinker, with unrivalled journalist relationships, makes Declan perfect for his role as one of Babel's key media trainers. Declan heads up Babel's AI arm and can normally be found making our lives more efficient! Another footy enthusiast, Declan donates a lot of his free time to coaching our Babel sponsored, grass-roots club, Park View Rangers.

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Jenny Priestley

Jenny has worked in the media industry throughout her career, joining TVBEurope as editor in 2017

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Paolo Pescatore

Paolo is a widely recognised thought leader having spent the past 20 years in telecoms, media and technology research.

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Jake Bickerton

Jake is the co-founder of the Broadcast Sport brand, and co-creator of the hugely successful Broadcast Sport Awards and the Broadcast Tech Innovation Awards.

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