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MWC: How to Maximise ROI

MWC: How to Maximise ROI

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Summary

Maximising your company’s presence at Mobile World Congress 2025  requires more than just showing up. To truly drive ROI, aligning your PR and marketing strategies is crucial.Our host and Director at Babel, Katie Owen, speaks to Director and Telecoms Lead Paul Campbell and Head of B2B Marketing Ash Lockett, to discuss how to integrate these efforts to ensure your messaging cuts through the noise and delivers lasting impact before, during, and after MWC.The team cover:

  • Pre-Christmas strategy: Creating collateral that inform both your marketing and PR campaigns, ensuring consistent messaging in the run-up to MWC.
  • January ramp up: Build momentum with integrated campaigns that enhance visibility and engage both media and prospects in the weeks leading up to MWC.
  • At MWC activities: Using digital channels, ensuring spokespeople are well-prepared to share key insights that align with your PR and marketing strategy.
  • Post-Event ROI: Utilise event data for personalised follow-ups, aligning PR and marketing teams to nurture leads and measure the true ROI of your MWC efforts.

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Panelists

Who was speaking?

Katie Owen

Katie has broad B2B tech experience delivering PR and integrated campaigns for global brands and high-growth scale-ups. Katie has a passion for client relations, managing teams and creating positive and supportive work cultures. Outside of work, Katie is a proud mum of two and keen gardener.

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Ash Lockett

A creative B2B tech & telco marketing and PR specialist who helps B2B brands stand out from the crowd. With global experience and a mini-MBA in marketing, Ash works in partnership with our clients to enhance their overall brand positioning and targeting, executing tactical campaigns that generate long-tail demand.

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Paul Campbell

Head of Babel's telecoms portfolio, Paul’s a Babel OG, with 13 years of dedication to both the team and telco. With a keen eye for detail and a strategic mindset, Paul has consistently delivered successful campaigns that have elevated brands and generated serious business results. A passionate foodie, with more than a passing interest in Chelsea FC, Paul’s family focused and a piano man (when we can persuade him).

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