Babel B2B Tech Barometer 2025
Understand the factors that are influencing B2B technology buying decisions in 2025 and how to get noticed in a crowded market. The Babel B2B Tech Barometer offers an in-depth analysis of IT decision-makers in the UK and US, revealing where they get their news and what influences their purchasing choices.
Discover how to break through the noise and capture the attention of technology buyers by focusing on what truly matters to them. The report highlights key insights, including:
- Buying Cycles: Technology buyers are purchasing solutions every 2-5 years, making it crucial for brands to be memorable and build mental availability.
- Influential Channels: Learn which channels are most influential in the purchasing process, with company websites, analyst reports, and industry reports topping the list.
- Credibility & Consistency: Find out why credibility and consistent messaging across all channels are critical for building trust with potential buyers.
- Media that Matters: Uncover why B2B tech and trade media are more valuable than national publications for reaching tech buyers.
- Engaging Content: See what types of content, like thought leadership articles and research-based news, are most likely to grab the attention of decision-makers.
This report provides marketers with the data and analysis needed to stand out and win over IT decision-makers in 2025.
