IMWCP Cheat Sheet
If you do one thing in preparation for MWC, let it be this: nail your Ideal MWC Profile (IMWCP). This goes beyond job titles and functionality, honing-in on the pain points and the late-night worries that keep your buyer up at night.
If you can land this now, every piece of MWC content you distribute will hit home. Meaning less wastage and more impact.
THEN, TURN YOUR IMWCP INTO AN MWC PLAN
You’ve defined your Ideal MWC Profile, so what next?
- Pressure test it internally: Share your IMWCP statement with sales, product and marketing to confirm the pain point and benefit are accurate.
- Align your key messages: Build 2–3 talking points that directly address the insomnia problem and emotional benefit you identified.
- Audit your existing MWC assets: Check whether your booth messaging, content, demos or speaking abstracts align with your IMWCP.
- Tailor your outreach: Use your IMWCP to prioritise media, analysts, prospects and partners you want to meet at the show.
- Build one “hero moment”: Create one clear activation, narrative or announcement designed specifically to resonate with this profile.
The Babel team is on hand to review your IMWCP and support on shaping it into your marketing strategy for MWC 2026. Just reach out!
