Mastering MWC: Your Strategy Blueprint
To make your brand heard at Mobile World Congress (MWC), a pivotal event in the B2B telco calendar, requires more than just showing up. This "Mastering MWC: Your Strategy Blueprint" whitepaper provides a guide for telco marketers to stand out from the crowd and get noticed.
Based on insights from Babel's senior leadership, this blueprint offers a strategic plan for achieving success at MWC. The guide emphasizes that success is built on extensive preparation and strategic planning in the months leading up to the event, not during the event itself.
The whitepaper outlines a four-stage strategy:
- Plan Early: Begin your strategic planning in Q4 to establish a strong campaign foundation.
- Define Your Focus: Identify your Ideal MWC Profile (IMWCP) to craft targeted and effective messaging.
- Create a Hero Asset: Develop a key piece of research or a whitepaper to serve as the core of your campaign.
- Execute and Follow Up: Prepare your spokespeople and commit to a sustained post-event campaign to maximize your return on investment.
Download the full "Mastering MWC: Your Strategy Blueprint" to learn how to create a brave and exciting strategy that will get your brand noticed and remembered at this cornerstone event.
