The Brave Benchmark AI Audit

We have moved from a world of Search (where the user does the work) to a world of Answers (where the machine does the thinking) - at the very least, a combination of both. Most B2B brands are still optimising for a version of the internet that no longer exists.

Instead of writing another theoretical think-piece, Babel treated our own agency as the guinea pig. We ran a forensic audit of our brand across the major Large Language Models (LLMs) to see where the technology breaks, and crucially, what it takes to actually rank in the era of Generative Engine Optimisation (GEO).

We discovered that traditional B2B "best practices", like gating your most valuable insight behind lead-gen forms, don't just lower your visibility; they risk the AI hallucinating facts about your brand.

The Bottom Line: Generosity is the new ranking factor. If you want to be the answer, you have to be brave enough to feed the machine your data.

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