GLEAN

Sitting at the epicentre of the agentic AI revolution, Glean had solid traction in the US with innovation-driven tech media. Babel’s task was to bring that momentum to the UK, cutting through the noise to ensure CIOs not only heard the buzz but understood how Glean’s AI integrates smoothly, scales efficiently, and delivers real business value.

The UK AI conversation is split between fear and frenzy. CIOs juggle data readiness concerns while facing intense pressure to adopt AI fast - without a clear strategy in place. We knew the brand story had to break through that confusion and position AI as a practical, accessible tool CIOs could own.

We crafted the “Own Your AI Race” narrative to frame Glean as a pragmatic partner, not just hype. Our thought leadership series tackled UK-specific issues like government AI adoption and EU regulations, cutting through national hype to highlight where AI delivers real value. We balanced deep technical credibility with clear, relatable messaging around integration and scalability, targeting UK tech media and CIO audiences. We also armed Glean’s US team with local insights to sharpen credibility and tailor sales conversations for the UK market.

Our approach earned coverage in top UK outlets including Computer Weekly, Business Reporter, and Tech Radar Pro, boosting Glean’s local credibility. The US team’s newfound local expertise empowered sales with targeted narratives that resonated with UK CIOs. Overall, we shifted the AI conversation from hype and hesitation to confident, practical adoption, positioning Glean as a trusted AI partner in the UK.