Neos Networks
The Brief
Neos Networks wanted to be positioned as the partner of choice for UK altnets, offering access to its core network infrastructure for backhaul, dark fibre, and high-capacity Ethernet services. Babel was tasked with developing an integrated PR and content marketing campaign to establish Neos as the sector leader.
The Insight
The UK altnet market is under increasing pressure. Investors are demanding a clearer path to profitability, while operators face growing scrutiny on their long-term viability. Babel tapped into these wider industry challenges, showing how opening-up the conversation would drive Neos’ goals forward. Well-positioned altnets still have a strong future—through sustainable growth, smart M&A, and a focus on value-added services.
The Strategy
Babel proposed a campaign rooted in original market research to uncover the challenges and opportunities facing the sector. This research became the basis for a whitepaper packed with insight and expert commentary. A supporting press release was developed to announce the findings to the media and kickstart the conversation.
The Impact
The campaign generated over 20 pieces of organic coverage in leading UK telecoms and technology publications. It sparked interest from multiple UK altnets and opened the door to new conversations for the Neos team. Most importantly, it played a key role in positioning Neos Networks as a trusted infrastructure partner at the heart of the UK’s digital future.
