Nexusguard

Nexusguard, a Singapore-based global leader in cloud-based DDoS mitigation solutions, needed to ramp up its brand awareness in English-speaking media markets to support the release of its DDoS Statistical Report. But, in a busy sector with competitors also regularly releasing their own statistical reporting, the campaign first needed to establish Nexusguard’s profile in the UK and US markets to differentiate its voice from the competition.

Taking advantage of the frequent appearance of DDoS attacks in the headlines, Babel developed an issues jump commentary bank following download calls with key Nexusguard spokespeople. This allowed Babel to react quickly to breaking news stories covering DDoS attacks in the months leading up to the release of the DDoS Statistical Report and beyond. Using this, Babel secured consistent features for Nexusguard in top-tier trade media and familiarised key journalists with the business.

When the DDoS Statistical Report was released, influential journalists at top-tier media were already well-acquainted with Nexusguard, ensuring that its report stood out from the crowd of its competitors.

This issue jump strategy was key in engaging top-tier media around the release of the report and creating a profile for Nexusguard spokespeople as respected sources of commentary for DDoS-related stories. It resulted in coverage in Dark Reading, Forbes, Infosecurity, TechRadar Pro, The Stack, IT Pro, and Business Insider. The profile that Babel built for Nexusguard as a go-to source for journalists has consistently led to journalists requesting comments and insight even beyond the initial release of the report.