POLYCOM
The Brief
Following the global acquisition and rebrand of Plantronics and Polycom as Poly, the company needed a fresh start in the UK market. Babel was brought in to reintroduce the brand, build media relationships from scratch, and position Poly as a leader in workplace innovation during a time of seismic change.
The Insight
The relaunch signalled a new era for the company, with renewed focus on innovation and a redefined mission. To land, the UK campaign needed to feel like a reset: future-facing, relevant to local priorities, and distinct from legacy perceptions.
The Strategy
Babel built a campaign rooted in relevance, anchoring Poly’s innovation in the context of the NHS digital transformation. We developed content that aligned to national healthcare priorities and breaking news, from GP waiting times to the NHS’s 70th anniversary. We also revamped Poly’s social strategy, delivering structured content calendars, refined tone of voice, and streamlined processes across Twitter, Facebook and LinkedIn to improve speed, consistency, and impact.
The Impact
Poly re-entered the UK market with serious momentum. We secured national media engagements, including with BBC Health Editor Hugh Pym, and delivered standout trade coverage across Computer Weekly, Health Europa, Information Age and more. Executive profiling hit the business press too, with interviews in City A.M. and the Sunday Express.
