QT Group

Qt Group (Qt), a global cross-platform software company, needed to quickly raise its profile in the US and UK to support its business growth strategy. However, with a highly technical offering, it wasn’t enough to just stand out from competitors – the campaign needed to vividly demonstrate the benefits of Qt’s technology, making it understandable for a non-technical audience.

Qt is a leader in its market, holding the top spot but operating in isolation. Babel needed to make Qt’s audience realise its extensive presence and to emphasise that no other company provides the same level of service.

This is where Babel’s technical expertise proved vital. Qt operates at the crossroads of designers and developers, and establishing authority in this space was, and remains, essential for maintaining current clients and attracting new business. After conducting detailed messaging workshops with Qt’s stakeholders, we crafted go-to-market messaging that highlighted the company’s roadmap and unique qualities. Leveraging our strong industry connections, we proactively pitched and coached Qt’s spokespeople on topics such as super apps, UI/UX, technology fragmentation, industrial automation, software erosion, and more.

This campaign achieved a total reach of 33.2 million, a 424% year-on-year increase compared to 6.34 million in 2023. It continues to succeed and has garnered top-tier media coverage in TechCrunch, Reuters, Forbes, VentureBeat, and ZDNet, alongside briefings with CNN, CNBC, and others.