TELECOM INFRA PROJECT (TIP)
The Brief
With just four weeks to go before its flagship event in Madrid, the Telecom Infra Project (TIP) had rebranded its annual summit as Fyuz - a three-day showcase of open and disaggregated network technologies. But with only two people registered, they needed Babel to turn things around fast: drive media and analyst attendance, build anticipation, and transform Fyuz into a high-impact event that matched TIP’s ambitions.
The Insight
Analysts and media needed a reason to show up. Exclusivity, access, and a sense that something industry-shaping would be revealed. We needed to create not just an event, but a moment.
The Strategy
We launched a full-throttle analyst and media campaign, building pre-show buzz, onsite engagement, and post-event amplification. At the centre: a curated “TIP-Off” event that gave select analysts early access to exclusive insights and news, positioning TIP as a key voice shaping the future of connectivity.
We tapped our relationships to bring key industry figures into the room on panels and in briefings. This was supported by thought leadership, sponsorship management, and a focused analyst relations push around both Fyuz and Mobile World Congress.
The Impact
Fyuz drew over 1,300 attendees, including 70+ analysts and journalists. The campaign drove 136 pieces of global coverage, and within a month, TIP began planning a larger venue for the next year. Momentum kept rolling, with 40+ analyst briefings secured post-event and a lasting lift in engagement.
