Campaign Director

ABOUT BABEL

Babel is a top independent B2B technology PR and integrated comms agency. We pride ourselves on offering a working environment that supports personal and professional growth, rewards brilliant results and champions great ideas.

In May 2024 Babel proudly became an Employee Ownership Trust and we will continue to place our employees in the driving seat, building a sustainable, ethical agency ready for the future; one where people, purpose and planet come before profit.

Our training and development programme is the very best in the industry and we are consistently recognised by the PRCA, the world’s largest PR professional body, for achieving the highest Continuous Professional Development in the industry. In October 2024 the PRCA recognised Jenny Mowat, the company’s CEO, and three other Babel team members for finishing in the top 4 of all users!

We love our clients and we work with UK, US and global technology companies involved in exciting technology transformations, from green tech, cybersecurity and mobile and telecoms, to marketing, advertising, retail, fintech, broadcast, e-commerce and enterprise technologies.

Our services include PR brand strategy and messaging, media relations, content creation, industry analyst relations, organic and paid for digital and social engagement, event management and industry awards, podcasts, bespoke media analysis and media training.

We value and encourage a healthy work-life balance. We do this by closing our office early on Friday, having daily wellbeing breaks, extended lunch breaks, two WFH days a week and reduced working hours for four weeks in the summer, along with a bunch of other flexi-time and remote working perks.

We believe that diversity, equity and inclusion make us a more innovative, creative and vibrant place to work and we are proud of our EDI Committee and our Women in Tech Committee as well as our active journalist networking and social committees!

All qualified applicants will receive consideration for employment without regard to age, religion, race, national origin, ethnicity, colour, sex, sexual orientation, gender identity, gender expression, disability status or any other group protected by law.

To learn more about us and our company culture, take a look at our website, Instagram, LinkedIn and X profiles and our Digital Communicators Podcast.

OVERALL DESCRIPTION – CAMPAIGN DIRECTOR

Working closely with Associate Directors and the wider team, you will take ownership of significant campaign areas or whole client programmes. You will translate client needs into campaign strategy and deliverables with the support of the team.

You will build strong and trusting client/influencer relationships and ensure client satisfaction levels are high and that Babel is associated with outstanding PR and marketing service delivery. This includes developing strategic plans, ensuring you and the team deliver an effective programme (client-ready content, successful media/analyst opportunities, marketing services), managing client servicing, and identifying/securing opportunities for client organic growth.

You will also play a role in driving agency initiatives, formal line management and mentoring responsibilities and new business activities. At this level, you will have at least 4-5.5 years of experience in a relevant B2B PR role.

THE CORNERSTONES OF BABEL

• We're committed to delivering outstanding client service and caring for our people and our planet.
• Our people are always at the heart of Babel. We are committed to building a workplace where our talent can learn, grow and thrive and we value employee diversity.
• We love creativity and respectful curiosity; we reward innovative ideas and campaign results.
• We actively encourage work-life balance.
• We are based in central London, and we work flexibly from the office three days a week.

PREFERRED SKILLS AND EXPERIENCE

• Experience in B2B PR, for at least 4-5.5 years.
• A detailed understanding of the major trends in B2B technology.
• Strong communication skills, demonstrated virtually and in person.
• Evidence of ability to drive client strategy, delivery against client objectives and managing team delivery of client KPIs and significant client ‘wow’ moments.
• Existing solid media and analyst landscape knowledge and relationships.
• Solid client-ready writing skills and experience in creating both short-form and long-form PR/marketing content.
• Evidence of expanding client briefs and leading significant parts of new business responses.
• Motivated to learn, demonstrate proactivity and strives for high quality.
• Evidence of ability to work collaboratively and independently, including team line management and mentor experience.  
• Compassionate to others’ ways of working and personal preferences.

THE JOB AND WHAT YOU’LL BE DOING

CLIENT AND CAMPAIGN MANAGEMENT

• Taking ownership of significant campaign areas or whole client programmes.
• Translating client needs into campaign strategy and deliverables with the support of the team.
• Ensuring client satisfaction levels are high and that Babel is associated with outstanding PR and marketing service delivery.
• Developing strategic client plans, ensuring you and the team deliver an effective programme (client-ready content, successful media/analyst opportunities, marketing services) and identifying/securing opportunities for client organic growth.
• Retaining clients and building strong, trusting relationships and ensuring client satisfaction levels are high, whilst managing client servicing levels.
• Client campaign strategic lead alongside supporting/driving your team’s media, client and analyst relations.
• Constantly improving industry knowledge by reading daily news and taking action on relevant stories and competitor updates with campaign teams and clients.
• Full understanding of clients’ proposition and messaging, ensuring the wider team is continuously learning from your insights.
• Creative campaign ideas development and leading on client proposals and team brainstorms.
• Leading on client and internal meetings, demonstrating knowledge and insight.
• Ensuring you and the team are highly responsive to client and team emails and requests, communicating relevant information in a timely fashion.
• Ensuring the team are on top of daily reporting and campaign tasks e.g. coverage monitoring/clipping, digital workbooks/reports, monitoring servicing levels etc.
• Leading issues and crisis management strategies as part of the team.

MEDIA AND ANALYST RELATIONS

• Excellent understanding of what influencers write/report about and what kind of stories will interest them.
• Reading relevant news articles every day and flagging/taking action where needed with teams and clients.
• Existing solid relationships with the media.
• Pitching media and analysts with a phone-first approach, with a view of securing tier one media opportunities. Supporting the team with this activity as well – sharing ideas, generating pitches, understanding the media.
• Creating and landing new ideas for media and analyst pitches based on approved messaging from clients and breaking industry news.
• Strategic role on organising events, such as trade shows, media tours, workshops, etc.

CONTENT

• Producing (and via the team) client-ready PR and marketing content that can be delivered across all channels as part of a comprehensive media and communications campaign.
• Reviewing team produced media and analyst pitches based on briefs from the client, or approved content, alongside active involvement in Tier 1 media pitch and content development.
• Drafting and reviewing client-ready press releases based on content plans, approved by client lead.
• Drafting and reviewing (from the team) client-ready long-form content such as contributed articles based on approved content plans.
• Drafting marketing content such as blogs, whitepapers, social media and mailer copy.

BUSINESS GROWTH

• An eye for organic growth, spotting and putting into action opportunities and plans to cross-sell/upsell.
• Part of a new business sector team, where you actively drive activities to reach prospective companies, such as creating content, attending networking events, attending initial meetings and brief scoping calls.
• Strategic role in new business pitches, where you will create and present slides (e.g. overall strategy, messaging, creative ideas, thought leadership topics), based on your research and analysis.
• Working with Head of B2B Marketing to create and deliver integrated PR and marketing campaigns for clients.

UPHOLDING OUR CULTURE AND VALUES  

• We're committed to delivering outstanding client service and caring for our people and our planet.
• Babel’s culture is defined by our three key values: quality, collaboration and compassion.
• We always strive for high-quality work in everything that we do – it’s what we’re known for.
• We deliver above and beyond for clients but we always have fun doing it.
• We are a highly collaborative team that works together to overcome challenges and meet our objectives. Every employee is supported by a line manager and mentor who will work with you to help you achieve growth.
• We are compassionate towards everyone we work with, including colleagues, clients and partners, aware of the different needs of others and being non-judgmental to the viewpoints of others.
• We believe that diversity, equity and inclusion make us a more innovative, creative and vibrant place to work. All team members and new applicants will receive consideration for employment and promotion without regard to age, religion, race, national origin, ethnicity, colour, sex, sexual orientation, gender identity, gender expression, disability status or any other group protected by law.
• Supporting our goals to make a positive impact on our working world and the world around us.
• Be an advocate of ESG (Environmental, Social and Governance), our EDI Accreditation and our B Corp journey.

SALARY, BENEFITS AND CAREER ADVANCEMENT

• The salary for the Campaign Director position is £52,000 + a 10% performance bonus after successful completion of a six-month probationary period.
• Pension after three months. New joiners are eligible for our bonus scheme after the successful completion of a six-month probationary period. In addition, after your probationary period you are eligible for an interest-free season ticket travel loan, our cycle to work scheme, free eye tests and the influenza vaccine.
• Other benefits include a duvet day, loyalty days, a paid sabbatical, reduced working hours during the summer, the opportunity to work from abroad and much more.
• New business and recruitment bonuses are also available.

LOCATION AND OFFICE/HOME WORKING

• Our office is located in central London. Local tube stations include Oxford Circus, Great Portland Street, Regent’s Park, Goodge Street and Warren Street.
• For the first four weeks new joiners are required to work from the office four days a week for training purposes (and one day working from home).
• After four weeks, new joiners can work three days in the office and two days at home.