Creditinfo – Fintech PRGlobal expertise, international awareness
A new breed credit risk management company, Creditinfo works with governments and central banks to increase access to formal finance, through the innovative use of technology and psychometric testing. The company was having problems differentiating itself in the competitive fintech space and needed a PR agency to drive brand awareness quickly and effectively.
A visibility campaign showcasing the company’s work in CEE, UK, Africa, Middle East and the US. Campaign content drew on banking and finance issues in developing markets, referencing data from credible sources. Babel successfully aligned Creditinfo with market trends, showcasing the prowess of the company’s product portfolio and how it has been deployed by banks and financial services companies across the world.
In the space of three months, Babel successfully positioned Creditinfo as a fintech thought leader and authoritative voice on credit risk management. The team secured coverage and opportunities with tier one and international press, including Forbes, The Economist, Global Banking and Finance Review and Euromoney.