Infobip launches OMNI, one-stop-shop for business omnichannel messaging

Infobip, now handling 7 billion transactions a month, expands global footprint and service portfolio to meet heightened demand for customer communications solutions

London, UK, 22 February 2017 – Cloud communications provider Infobip has launched OMNI, its omnichannel enterprise messaging solution. The move follows continued A2P SMS growth for the company as a result of new client wins and the on-going global expansion of its network, with Infobip now processing over 7 billion transactions a month and its platform touching more than 60% of all world’s mobile phones.

Infobip OMNI brings all key communications channels – SMS, email, chat apps (including Viber, Facebook Messenger, and LINE), voice, and push notifications – into a single platform that offers a high-volume, two-way enterprise customer engagement solution. It’s also being rolled out by several tier one mobile operators in the near future to support the messaging needs of their enterprise customers.

OMNI lets companies create seamless user experiences across any communications platform, easily connecting with enterprise CRM to ensure the right message is delivered at the right time. The heart of Infobip’s OMNI is its built-in support for failover and custom workflow curation, giving businesses the tools they need to build smooth interactions with consumers with diverse preferences, habits and levels of access.

The solution comes with powerful automation options, rich workflow and campaign builders, and state-of-the-art reporting and analytics, available over APIs, web portal or in an on-premise, hybrid cloud installation.

The launch of Infobip OMNI has been supported by the opening of new offices and fortifying local operations in APAC, LATAM, and EMEA during the past 12 months. Infobip’s network has also extended to more than 350 direct messaging connections, with more than 60 direct connections added in the past year alone.

“Infobip is the only full-stack communication platform-as-a-service out there. It’s built on private cloud infrastructure and unsurpassed connectivity to telecoms operators around the globe. We’ve been expanding it by adding popular communication channels and building a robust omnichannel capacity for user engagement on any platform or device, anywhere in the world”, said Silvio Kutic, Infobip founder and CEO.

To help sustain its growth through 2017, Infobip recently invested more than 10 million EUR into R&D, its technical infrastructure, and local region support, marking the biggest outlay of its kind since the company’s inception in 2006.

With Juniper Research expecting the A2P SMS market to reach over $70 billion by 2019, Infobip’s expanded local presence around the globe will ensure it can continue to meet demands from mobile operators and enterprises for a robust, multi-channel communication platform with international connectivity.