IBC 2023

Babel webinar

How to maximise media & analyst interest

Thursday 1st June 2023, 14:00 (BST)

The week of IBC is always one of the busiest times for news in the broadcast technology space, with vendors of all shapes and sizes vying for attention and, ultimately, coverage. 

Standing out from the crowd can be tough, but during this event, our expert panel will offer their views on how companies can increase the potential to generate coverage in the weeks before and during the show, along with the trends they will want to cover at IBC.

Hosted by Babel Associate Director, Declan Bradshaw, our panel will share their insights, tips and pet peeves about the best (and worst!) ways to engage with influencers and maximise the hype around IBC 2023. 

This webinar will cover:

  •  What is ‘news’ at a major trade show, and the best time to announce it
  • How to pitch for briefings and maximise your minutes on the show floor
  • Common mistakes PRs and comms teams make and how to avoid them
  • The topics and trends our panel are most interested in ahead of IBC
  • Audience Q&A
Register now
Paolo Pescatore
Tech, Media & Telco Analyst, PP Foresight

Paolo is one of the most widely recognised analysts in the TMT sector, having amassed nearly two decades of experience at the likes of Omdia, IDC and CCS Insights before starting his own consultancy in 2018.

Paolo is a regular on the show floor at the industry’s biggest events, and is regularly invited to provide commentary to both trade and national business media on everything involving connectivity and content.

Jenny Priestley
Editor, TVB Europe

TVBEurope is one of the broadcast industry’s premier media titles, providing news and analysis, business profiles and case studies on the latest developments. It covers the biggest and best news and hot topics from IBC and beyond.

Jenny has been editor of the publication since February 2017, routinely breaking exclusive stories and interviewing the leading executives in media and entertainment technology.

Jake Bickerton
Technology Editor, Broadcast Magazine

Jake is the launch editor and co-creator of the Broadcast Sport brand, as well as the co-creator of the Broadcast Sport and Broadcast Tech Innovation Awards.

As the content lead in the Sport & Tech team at Broadcast, Jake oversees both brands’ quarterly print titles, alongside publishing regular stories for online. A journalist with extensive experience, Jake has used his knowledge and contacts to build the Broadcast brand and its events into some of the best in the sector.

Declan Bradshaw, Associate Director, Babel PR
Declan Bradshaw
Associate Director, Babel PR

Declan joined Babel from a broadcast journalism background and has taken that experience to strengthen our broadcast and telecoms teams with media know-how and a critical eye.

Our self-confessed numbers nerd, Declan is all about campaigns that deliver meaningful results for our clients.

Register now
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