IBC 2023

Babel webinar

How to maximise media & analyst interest

Thursday 1st June 2023, 14:00 (BST)

The week of IBC is always one of the busiest times for news in the broadcast technology space, with vendors of all shapes and sizes vying for attention and, ultimately, coverage. 

Standing out from the crowd can be tough, but during this event, our expert panel will offer their views on how companies can increase the potential to generate coverage in the weeks before and during the show, along with the trends they will want to cover at IBC.

Hosted by Babel Associate Director, Declan Bradshaw, our panel will share their insights, tips and pet peeves about the best (and worst!) ways to engage with influencers and maximise the hype around IBC 2023. 

This webinar will cover:

  •  What is ‘news’ at a major trade show, and the best time to announce it
  • How to pitch for briefings and maximise your minutes on the show floor
  • Common mistakes PRs and comms teams make and how to avoid them
  • The topics and trends our panel are most interested in ahead of IBC
  • Audience Q&A
Declan Bradshaw, Associate Director, Babel PR
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