Building presence during a pandemic
Marketplace-as-a-Service provider Mirakl wanted to build its presence in the UK and publicise its StopCOVID-19.fr marketplace, which connects French hospitals with PPE. With an initiative focused solely on the French market, showing the company’s applicability to a UK audience presented a challenge.
Babel contrasted the success of Mirakl’s StopCOVID-19.fr marketplace with the UK’s PPE shortage, giving the story relevance to national media. To ensure the proposition could be easily understood by a mainstream audience, Babel referred to the platform as the “Amazon of COVID-19 supplies”, and highlighted key metrics and successes. Briefings were secured with tier one national and retail media and timely comments were issued to add Mirakl’s voice to the conversation.
For the retail press, Babel secured a series of thought leadership opportunities highlighting the benefits of marketplaces, and positioning Mirakl as a leader in the marketplace sector.
Widespread tier one media coverage in The Times, The Daily Mail, The Independent, International Business Times, The Sunday Express and Internet Retailing, and briefings with The Guardian, Bloomberg and Reuters, established the company as a pioneering marketplace provider.
As a direct result of media coverage, two major organisations contacted Mirakl to find out how they could be involved with the platform.
July 4, 2022