Tier-one visibility in multiple markets
THE CHALLENGE
Twice a year, NETSCOUT launches its global Threat Intelligence Report which explores cyber risks to both organisations and nations. Babel was asked to cut through the noise of the media landscape and position NETSCOUT as an authority, driving awareness of its cloud-ready cyber security solutions and its acquisition of DDoS specialist, Arbor Networks.
THE SOLUTION
Babel developed a visibility programme, leading a campaign that was executed across three creative media pitches: smart device security, DDoS attacks on vertical industries (e.g. travel) and state-sponsored cyber attacks.
THE OUTCOME
Highly targeted and bespoke outreach to UK, US, France and German business press which led to media coverage in over one hundred publications including Forbes, The Washington Post, BBC Radio Four and AFP, and fed into social media channels. In turn, this drove website registrations and report downloads. Additionally, the campaign content was used to hijack a breaking news story on the Iranian hackers who targeted key UK infrastructure, highlighting NETSCOUT’s integrated DDoS capabilities and cyber security expertise.
August 30, 2022