Igniting industry collaboration and reaching the developer community
THE CHALLENGE
Open source software is the backbone of the digital economy. But despite open source’s many advantages, it’s rife with vulnerabilities that are increasingly being exploited by malicious actors. OpenSSF, the open source security arm of the Linux Foundation, sought to raise awareness of this pressing issue, spark industry collaboration, and provide guidance to businesses on how to mitigate threats. To aid OpenSSF in its mission, media coverage in the UK and US was vital.
THE SOLUTION
Babel leveraged its extensive network of international media contacts in national and trade press to drive awareness of OpenSSF’s cross-industry initiatives and participation in a key White House Summit, securing top-tier visibility within the first six weeks of working together. Babel maintained momentum for OpenSSF through a proactive thought leadership programme which spoke directly to the developer community and highlighted the lack of education about how to write secure software. The narrative also revolved around the issues leading to critical software vulnerabilities, such as the Log4j incident, aligning OpenSSF’s voice with a topical, global issue.
THE OUTCOME
The campaign resulted in 114 pieces of coverage in just over six months across a wide range of tier-one outlets, including VentureBeat, TechCrunch, ZDNet, The Register, The Daily Swig, Dark Reading, as well as opportunities with the Wall Street Journal and Financial Times. Ensuring international visibility with the developer audience at a critical growth time for OpenSSF.
March 14, 2023