Communications that create impact
Paragon’s business is all about communication, providing technical solutions that support customer comms across a variety of sectors. Despite this, Paragon felt its communications in the media needed to step up. It also wanted to evolve from being viewed as ‘just a printing company’ and gain broader recognition for its technical expertise.
To change perceptions, Paragon needed to make a splash both in terms of the news cycle and brand recognition. Babel developed a thought leadership campaign to build Paragon’s profile as a digital innovator while supporting and promoting its busy schedule of announcements, which included several major acquisitions. Babel created a campaign focused on education around digital transformation across a variety of sectors including enterprise businesses and banking. Not only did this build Paragon’s profile as a thought leader, but also communicated a new message repositioning it as a digital communications expert – rather than just a printing company.
Paragon’s new message was heard loud and clear across the trade and national media in a space of just a few months. While the news announcements produced lots of quality coverage across trade media, the thought leadership campaign that followed saw features and opinion pieces landing further across finance media. 34 pieces of coverage in very short order including a national briefing with The Telegraph
December 2, 2022