Building the DevDes Narrative to fuel an Integrated Campaign
Qt needed to quickly ramp up its profile in the US and UK to support its business growth strategy. But, with a highly technical proposition, it wasn’t enough to just differentiate from the competition – the campaign needed to bring the benefits of Qt’s technology to life.
With the semiconductor shortage dominating the headlines, Babel created a unique position for Qt, highlighting how to mitigate its impact by integrating design and development (DevDes) – one of Qt’s key capabilities. To cement this position, research was critical. Despite the prominence of the shortage, there was little data available, while speculation was rife. By designing a survey examining the impact of the crisis, Babel ensured Qt was one of the first to offer meaningful research-backed insights, quickly establishing the company as an authority on the topic.
The research was instrumental in engaging top-tier media and creating a differentiated position for Qt across all platforms, resulting in coverage in TechCrunch, Reuters, Forbes, VentureBeat, and ZDNet, and briefings with CNN and CNBC. The DevDes positioning created by Babel has become central to Qt’s corporate messaging and has been key in cementing its position as the cross-platform development framework of choice.
March 26, 2023