UNDERSTANDING YOUR BUSINESS AND NARRATIVE DEVELOPMENT
Knowing your audience better than they know themselves and getting under the skin of your business objectives to craft the impactful core messages and narratives for the target audience.
STRATEGY AND PLANNING
Formulating the right PR strategy and determining what you need to say, how you need to say it and where it needs to be seen, before any of your spokespeople talk to a single influencer.
ACTIVATION AND MEASUREMENT
Activating a PR plan across media relations, social media, content marketing and beyond. At the same time, ensuring our measurement framework remains at the heart of every PR campaign, every step of the way. This isn’t just about capturing media results; it’s about measuring the efficacy and impact on share of voice, message delivery and business outcomes.
GETTING YOUR MESSAGING RIGHT
Our brand messaging work includes corporate, technology and product narrative development, as well as formulating strong points of view on wider trends.
With the right strategy agreed, the choice of communications tactics to deliver your brand story becomes easy – and our activity is highly accountable.
Babel combines an in-depth knowledge of the telecoms industry with top-quality content, creative ideas and excellent media relationships, making them brilliant to work with. They are enthusiastic, friendly and helpful, and have been instrumental in raising BICS’ profile on a global scale.
We were very clear in our search for an agency that we needed an intelligent team who could see through the complexity of the space sector to deliver messages that would resonate with a wide range of media. Babel not only demonstrated that intelligence; they showed how we could elevate our story. The campaign has already exceeded our expectations with strong interest from major international business media that, in turn, is driving interest in Effective Space.