Helping with transition
Chances are you’ve watched a live television programme for which the images came to you via Vislink equipment. The company was largely invisible but its microwave, satellite and wireless communication systems are used by major broadcasters all over the world. It’s a complex market and Vislink knew that capturing the greatest opportunity meant getting the Vislink brand better recognised.
Given the company’s heritage and experience in the market we decided to focus on positioning key individuals within the company as experts in their field. We took their expertise, polished it and packaged it and exposed it to the influential media
In a notoriously busy market, Vislink’s visibility and opportunity have dramatically increased and they’ve been able to break into new sectors in which they were previously unknown.