Imports, organises and analyses data for multiple news searches quickly and easily.
Providing the intelligence to drive campaign strategy and tactics
We don’t rely on simply adding up the numbers. We’ve developed our own media analysis software platform specifically designed to understand media impact in this digital age. Babel’s RUMA web application gathers, amalgamates and analyses ranking news from search engine results pages.
What does RUMA do ?
Gather geo-specific search data. RUMA allows us to replicate the search experience anywhere in the world
Simultaneously searches multiple media domains for mentions of the same search term/s.
Compares ranking news for multiple companies. Finds gaps in coverage and new targets.
Analyses the results with multiple charting options to deliver the reliable intelligence we need.
Allows us to download bulk data for further human analysis and delivers charts for insertion into presentations.
Who we've worked with














What clients say about us

Patrick Lloyd-Bradley
Former Group Chief Marketing Officer - TXO

Gail van Dijk
Global Marketing Director - Communisis

Tom Murphy
VP of Corporate Communications - Veeam
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Bolsover House, 5-6 Clipstone Street, London W1W 6BB