Si.mobil strengthens relationship with Tektronix Communications with touchpoint™ deployment

LJUBLJANA, Slovenia, November 13, 2014 – Tektronix Communications today announced that Si.mobil has recently deployed the company’s flagship subscriber insight solution, touchpoint^TM.

Building on its existing customer relationship dating back to 2007, Tektronix Communications has partnered with Si.mobil in a lighthouse agreement to build an even closer understanding of telecommunications operator needs and the challenges faced in today’s complex network environments, at both an operational and strategic level.

Si.mobil teams are using touchpoint^TM in a variety of use cases and workflows involving subscriber insights, including Customer Care, Marketing and Fraud Prevention. Under the lighthouse agreement, Si.mobil will receive pre-market access to touchpoint^TM product releases, and will help shape future product and feature development in line with its day-to-day requirements.

Commenting on today’s announcement, Samir Marwaha, Vice President of Product and Portfolio Management, Tektronix Communications said: “As margins continue to become squeezed and telecoms operators face unprecedented challenges and greater complexity than ever before, our customers will gain a competitive edge by harnessing the network data to deliver unique insights to their subscribers. We look forward to seeing how Si.mobil is able to evolve using our solutions to deliver these insights.”

Ulrich Rokita, CTO, Si.mobil commented:  “Si.mobil’s main orientation on the market is providing best customer experience. To fulfil our promise to customers we have deployed a number of Tektronix Communications’ solutions and monitoring platforms over several years to help us gain deep insight into our network performance and customer experience. New solutions will enable us even more tailor-made approaches and improvements.”

”Our latest partnership with Tektronix Communications, and the enhanced visibility the touchpoint^TM solution will provide our Customer Care teams, ultimately will enable us to serve our subscribers even better.”