So, you want your tech story in the mainstream media…
It shouldn’t surprise anyone that one of the most common requests we get at Babel is, ‘How do we get our technology story featured in the mainstream national and international
Top PR media pitching tips
Pitching story ideas, product announcements and press releases to trade and national journalists is one of the most fundamental aspects of a job in PR. However, with fewer journali
Microimpuls deploys Irdeto Trusted Home to protect Connected Households
MOSCOW, Russia – (28 January, 2020) – Irdeto, the recognized leader in digital platform and cybersecurity, today announced that its Trusted Home solution will be deployed by
CONMEBOL Selects Irdeto for Online Piracy Detection & Brand Protection Services
Irdeto’s proactive services will help protect CONMEBOL brand and content from piracy and cybercrime CES, LAS VEGAS – 7 January 2020 – CONMEBOL, the governing body of football
The art, science and business of content at NAB 2019
Next week, the world’s media and broadcast community will swap editing suites, TV studios, master control, and green rooms for – the desert. On 6th April, NAB will open in Neva
The press release is dead, long live the press release!
For the past few years, PR professionals have been proclaiming that the press release is ‘dead.’ Yet despite this mantra, thousands of releases are distributed every day. So is
Don’t write off written content
There was a time when the pen was mightier than the sword. The impact of the written word on society, politics, and the arts has been transformative, devastating and controversial.
Watch out, broadcasters: Facebook enters the fray
“Watching video on Facebook has the incredible power to connect people, spark conversation, and foster community”, according to the tech company’s director of video product,
How to broadcast your message in the crowded VoD industry
The past decade has seen a seismic shift across the broadcast industry. Content-hungry viewers have moved from traditional linear TV viewing to accessing more personalised OTT opti
The business of broadcast
Broadcast took centre stage at Mobile World Congress 2017, during which arguably the most high profile keynote speaker was neither a telecoms veteran nor a mobile magnate, but Netf