The return of the ‘real’ Mobile World Congress: three tips for a winning tradeshow PR campaign
It’s exactly three weeks until Mobile World Congress (MWC) opens in Barcelona. That first day, 28th February 2022, will also mark three years since the event – the most importa
The top news in tech: the January digest
In January, the World Economic Forum released its 2022 Global Risks Report, with cybersecurity failure named as one of the top risks facing society today. This certainly comes as n
Four years at Babel: Some favourite things
This month marks four years at Babel for me. It’s crazy to take a step back and think it’s been an entire Olympiad since I was applying, or that I’ve now done the equivalent
Babel in 2021
The temperatures have dropped, the Christmas decorations have gone up and we are all in the festive mood as we count down the days until Christmas and New Year! At the end of every
What MWC Barcelona has taught us about the future of trade shows
Yes, it was four months late and it was a scaled down and a hybrid event, but MWC actually happened in June; a huge triumph for the GSMA and a big positive for the telecoms and eve
A view from the Fira: Mobile World Congress Barcelona 2021
As the dust settles at the Fira Gran Via in Barcelona, following what should be described as a brave and necessary attempt at a return to normal, I wanted to reflect on my first ex
Three tips for an effective in-person Mobile World Congress 2021 strategy
Still planning on attending MWC? Here are three tips for how you can effectively plan and prepare for the show, despite all the uncertainty… When Nokia, Ericsson, Oracle and Face
Question marks over MWC Barcelona drive the requirement for a flexible marketing strategy this year
There are two big questions hanging over the heads of telecoms executives as they plan their roadmaps for 2021: ‘Will Mobile World Congress (MWC) Barcelona 2021 will definitely g
How to build your brand and host virtual events in a locked down world
2020 was set to be a stellar year for sports fans – the Olympic Games and football’s European Championships were a recipe for a sizzling summer. Following the cancellation of b
MWC Barcelona didn’t happen; what happened instead?
On February 12th 2020, roughly one week before most of the press and technology industry were set to leave for Barcelona, the GSMA announced that they were cancelling MWC 2020 tr