Babel Director, Paul Campbell, sits down with the following panel of experienced telecoms journalists to discuss the dos and don’ts of how to engage with the media during Mobile World Congress and the weeks surrounding it.
· Linda Hardesty, editor-in-chief, Fierce Wireless
· Iain Morris, international news editor, Light Reading
· James Pearce, editor, Tech Informed
The panel offer their views on how companies can generate coverage and secure briefings during MWC, along with the common ‘turn-offs’ that mean media interviews don’t result in coverage.
Head of Babel's telecoms portfolio, Paul’s a Babel OG, with 13 years of dedication to both the team and telco. With a keen eye for detail and a strategic mindset, Paul has consistently delivered successful campaigns that have elevated brands and generated serious business results. A passionate foodie, with more than a passing interest in Chelsea FC, Paul’s family focused and a piano man (when we can persuade him).
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Iain is a skilled writer and editor with experience of writing about technology, telecommunications, business and sport for publications including Light Reading, The Observer, The Economist, reports from the Economist Intelligence Unit and Telecommunications magazine.
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Experienced editor working in online media. Skilled in identifying the top news of interest to a business audience, writing compelling stories, and managing a team of reporters.
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Experienced Editor with a demonstrable history of working in the broadcast and telecoms and tech journalism sectors. Skilled in Journalism, Editing, Interviewing, Marketing Strategy, and B2B Journalism.
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