CIENA
The Brief
With nearly 50% of its business coming from cloud providers, Ciena wanted to explore how AI and data center growth are reshaping network infrastructure and position itself as the leader in solving those challenges, globally.
The Insight
AI data centers are creating massive demand for high-capacity, low-latency networks, but few companies were quantifying the scale of the impact or the opportunity.
The Strategy
Babel developed original, global market research to uncover network challenges tied to AI and data centers. A full integrated PR and marketing campaign followed: whitepaper, blogs, global & local press releases, and tailored media & analyst outreach – all adapted for key markets.
The Impact
100+ pieces of global media coverage. Sales teams flooded with inbound interest and armed with compelling content to engage customers and prospects. The campaign helped solidify Ciena’s reputation as the strategic network partner of choice for data center and AI infrastructure.
