eDesk
The Brief
eDesk, a specialised eCommerce support platform, sought to move beyond being perceived as a generic helpdesk and establish itself as a premier source for eCommerce data and CX technology leadership. The goal was to build trust with senior leadership and technical professionals by proving that their AI-powered platform transforms support from a cost centre into a growth engine.
The Insight
We recognised that eDesk was sitting on a goldmine of proprietary data - insights drawn from over 75 million items across seven global regions. By leveraging this data during high-velocity periods like Black Friday and Christmas, we identified an opportunity to provide the media with un-AI-able truths and localised benchmarks, which couldn't be replicated by competitors and allowed eDesk to stand apart from the industry noise.
The Strategy
The Impact
Instead of making empty claims of AI leadership, eDesk backed their brave by putting their own 'un-AI-able', irrreplicable data on the line. This secured 37 pieces of coverage, from high-authority outlets such as The AI Journal and Total Retail. These data releases provided the multimodal proof needed to build brand visibility and AI recommendation, ultimately helping eDesk win larger deals by demonstrating measurable ROI and strategic value.
