LTIMindtree

LTIMindtree, a global  IT Services giant, needed to raise awareness of their brand,  the versatility of their solutions and increase the uptake of their offering within the UK - while simultaneously positioning themselves as the go to business  partner for data management and cloud migration. 

The versatility of LTIMindtree’s capabilities meant that it wasn’t getting the exposure it deserved across the broad spectrum of industries it could support  - meaning we needed to penetrate more fields,  and further increase brand recognition within  established verticals.  

We know that 32% of tech buyers are influenced by long form, thought leadership content, so we created a thought leadership strategy to target key tech and business publications, as well as verticals such as finance, insurance and HR, that we identified as being prime publications for LTIMindtree’s audience. To harness the expertise across LTIMindtree, Babel organised several sourcing calls with its subject matter experts, then created storylines that mapped to the news agenda to place a series of by-lines and comments that increased awareness of LTIMindtree’s expertise in cloud and data, across more industries.

The campaign secured a range of coverage in top publications for our target audience. From pieces on preparing financial service sales teams for the future to AI in the insurance industry, to how ESG fuels financial success: even getting shortlisted for the ERP Today and ISG Paragon Awards. Babel matched its storytelling capabilities with LTIMindtree’s sector expertise to create coverage that helped build brand awareness and credibility among IT audiences across a range of sectors.