Sonatype

Sonatype’s Annual State of the Software Supply Chain Report is the company’s showpiece study into open source and software supply chain trends and best practices. Prior to working with Babel, the company had minimal visibility in the UK and European markets.

We see a lot of reports in the technology sector, but they are rarely packaged in a format that appeals to media. Babel dissected the report to create multiple global narratives that would address security, developer and business audiences. This approach enabled Sonatype to gain traction and visibility with multiple distinct media sectors and maximised pickup of the findings.

In addition to key national coverage, the campaign produced approximately 50 individual pieces of UK coverage and contributed to dramatic increase in Sonatype’s share of voice.

Sonatype became synonymous with open source security and software supply chain management and the report is now recognised as one of the leading pieces of annual industry research.

As a result of the omnipresent nature of Sonatype’s data in UK media outlets, the findings of the SSC report were referenced as part of the UK government’s call for views on cybersecurity resilience. Sonatype has transitioned, since working with Babel, from an organisation with strong data to one with industry-defining data. The report generates wall-to-wall coverage with national and trade media each year and is regularly used as supporting data in articles by other industry experts.