Teleport

Teleport, a US-based provider of modern access platforms for infrastructure, came to Babel with the aim of boosting its visibility in the competitive US cybersecurity market, while simultaneously establishing a new foothold in the UK - a previously untapped market for them.

Entering new markets is always a challenge. In this case, requiring regional, as well as national nuances, running simultaneous campaigns in two different geographies, each with a slightly different goal. One to gain traction and the other to brand-build from scratch.

Leveraging our transatlantic network, Babel engaged with both US and UK press to raise awareness for Teleport’s offering, relevant to its regional audiences. Our campaign for Teleport was designed to be multifaceted, focusing on various angles, tailored to distinct media channels across both geographies. We targeted general business publications, tech and cybersecurity trade outlets, and channel-specific publications. With the US population nearly five times larger than that of the UK, the number of media outlets is significantly greater, requiring a strategic approach to managing diverse publications, websites, podcasts, and influencer channels. Having a presence in both regions allowed the Babel team to respond to breaking news quickly. We took advantage of the 5-hour time difference between the UK and the US East Coast, pitching US journalists and addressing breaking news in the States, first.

With Babel’s support, Teleport has solidified its reputation as a thought leader in the cybersecurity sector across both regions – securing 44 pieces of coverage across both UK and US trade and business publications, including the Wall Street Journal, Business Insider, Tech Radar Pro, and The New Stack. Babel’s work also enhanced Teleport’s visibility among influential analysts in both the UK and US, including IDC, Frost & Sullivan, Futurum Group, Enterprise Strategy Group, KuppingerCole Analysts, and Gartner.