Ruckus Wireless

Making the dog bark louder

The challenge:

Ruckus Wireless wanted to make its bark heard far and wide. In a crowded enterprise Wi-Fi market it wanted to stand from a crowd dominated by big name brands.

The solution:

Babel designed and implemented a programme of company visibility based on thought leadership underpinned by product innovation and evidence of delivery.

The outcome:

Ruckus Wireless has now become one of the most regularly quoted companies in the European technology press. It is a more influential voice in the Wi-Fi market than well-established names such as Cisco and Aruba and is no longer regarded as a challenger brand. Its solutions became the de-facto choice for IT managers and CTOs and campaign culminated in the company’s acquisition by Brocade.