SonatypeDevSecOps in action
Sonatype is a provider of open source software governance and automation services for the enterprise, looking to raise its profile in the UK market. But with a complex technical proposition, and a target audience spanning developers and security professionals, it needed an agency which knew how to craft the right message for the right audience.
Babel developed a thought leadership programme to drive visibility and awareness in the UK market and establish Sonatype as a leading voice in DevSecOps. The campaign leveraged Sonatype’s data to create compelling storylines around the link between developer happiness and security practices, creating different releases for different media.
Simultaneously, Babel raised the company’s corporate profile by securing a series of briefings between Sonatype’s CEO and target tier one media on key business issues, while promoting his entrepreneurial pedigree.
Blanket coverage for Sonatype’s research was secured across trade and developer press. Corporate profiling opportunities were also secured with the likes of The BBC, Business Insider and The Daily Telegraph, which highlighted the company’s status as a successful, high growth business, and demonstrated its CEO’s entrepreneurial skills.
Sonatype quickly became synonymous with DevSecOps and established as a leading source of data insights, with the company now regularly receiving inbound requests from media.