Held on Tuesday, 11 April, 2 pm (BST)
According to Babel’s B2B Tech Comms Barometer, the single most influential channel for B2B tech buyers is analyst and industry reports. With 58% of IT decision-makers relying on them for making purchase decisions, their influence is not something that can be disputed.
With these statistics in mind, it is important that all PR professionals are fluent in analyst relations to ensure that their clients are getting in front of the individuals that can help to influence these all-important buying decisions.
In this Babel webinar, an expert panel will outlined how your business can engage with analysts and secure recognition in their influential reports.
Topics under discussion include:
- How to find the most suitable analysts for your company
- The best way to engage with analysts
- The type of information – and proof points – required by analysts
- How to refine your messaging before meeting with an analyst
- How to make the most of a positive analyst report
Camille has more than 25 years of multi-disciplinary experience in the digital economy and anticipates key shifts in B2B demand patterns, with a more current focus on how exactly 5G is disrupting enterprise ecosystems.
Rob is a Senior Analyst on Global Data’s Enterprise Technology and Services team. He is directly responsible for competitive intelligence research and generating market advisory research, with a specific focus on segmentation, Enterprise Networking, channel and ESG.
Senior Campaign Director,
Jen is the resident Analyst Relations expert at Babel, with nearly 10 years of experience in B2B, B2C and corporate PR and AR, having started her media and analyst relations career at Ofcom, before joining Babel in 2014.