Connecting people in crisis for TSF
THE CHALLENGE
Télécoms Sans Frontières (TSF) is the world’s first NGO focussing on emergency-response telecom technologies. It enables victims of humanitarian crises to contact their loved ones and begin to regain control of their lives, as well as building rapid-response communication centres for local and international responders. Awareness of French-based TSF was low in English-speaking media. Babel started working with TSF on a pro-bono basis to reach a telecom operator and technology leader audience, in order to attract more partnerships and increase funding levels for the life-changing work the NGO does.
THE SOLUTION
Babel has been supporting TSF’s PR efforts in the UK for over three years, creating campaigns that shine a light on its incredible humanitarian work. To achieve cut through with trade media, Babel leveraged its extensive media network to position TSF’s head of mission, Sébastien Latouille as a commentator on TSF news, missions, technology and funding drives.
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THE OUTCOME
Awareness of TSF in the UK and the amazing work it does has grown significantly in recent years across tier one telecoms media. A top target for TSF is ‘Capacity’, a hugely influential publication covering the telecoms marketplace, and now TSF regularly features in both its online features and opinion articles – with a global readership of 1.18 millio
September 23, 2022