The agritech transition: from nice-to-have to necessity
It’s August; the sun’s out and for farmers up and down the country, it is the busy harvesting period. I’m a farmer’s daughter. Both sides of my family have farmed for gener
2019: a year of experiential stunts
Stranger Things and New Coke This partnership came about because Coca-Cola released its infamous New Coke during 1985 when Stranger Things season three is set. New Coke was widely
Building a dream PR team to top the league
We’re into August now, which means I’m allowed to talk about football at work again. Sorry everyone else, it’s happening, so just get on board with it…. The Premier League
Top five marks of great PR company culture
As Babel’s newest recruit, I’ve very recently been through the arduous process that is job hunting. Despite its tiresome nature, it’s been extremely eye-opening, giving me th
Rolls-Royce selects IFS to unlock new data insights on aircraft engines
IFS will ensure optimized maintenance scheduling, service and product development through simplified access to Rolls-Royce Trent engine data London, August 7th 2019 – IFS, the g
HTC suspends smartphone sales in the UK due to alleged patent infringement
Munich, Germany, 6TH August 2019 – IPCom, an IP management and patent licensing company, has announced that, as a result of its claim of infringement of an IPCom-owned patent, sm
Designing collaborative stories to boost media coverage
The collaborative story This is a practice by which we find a common thread between two or more of our clients, and then pitch a joint briefing to a journalist to offer a rounded v
Chasing causality: How to measure PR realistically
In physics, ‘causality’ is the relationship between cause and effect. An effect on an event has to have happened due to a cause in its past. On paper the logic of this is s