MWC Barcelona didn’t happen; what happened instead?
On February 12th 2020, roughly one week before most of the press and technology industry were set to leave for Barcelona, the GSMA announced that they were cancelling MWC 2020 tr
Influence in absence – why MWC’s cancellation will force a rethink of the trade show format
So MWC20 Barcelona is no more, and the telecoms industry has been left scrambling to mitigate the fallout from the cancellation of its preeminent trade show. Some companies have
A day in the life of a digital marketer in the world of PR
As the newest recruit to be welcomed to the Babel family, supporting the agency’s marketing efforts as a marketing consultant and with digital work for clients, I would like to i
BICS powers first intelligent exoskeleton with global connectivity
Embedded IoT connectivity in German Bionic´s robotic exoskeleton enables machine learning and data analytics, enhancing safety for global workforces Brussels – Belgium, 2
PR analytics: data, creativity, and insights
What do dog food and the UK government have in common? Both rely heavily on analytics for effective PR! I wrote recently about measurement in PR. You might have guessed it’s a re
Why video didn’t kill the radio star
As it’s World Radio Day, we wanted to take this opportunity to celebrate everything about the medium that connects audiences and communities around the world. No other medium has
BICS and POST Cyberforce launch landmark telecoms security solution
The offering combines proactive infrastructure testing with real-time intelligence to protect mobile networks and their subscribers while combating threats to IoT security B
Irdeto Confirmed as Security Partner for Mitele Plus
Irdeto Control simplifies OTT content protection for premium OTT service from Mediaset España AMSTERDAM – 11 February 2020 – Irdeto has partnered with Mediaset España, a lead
The truth about trust
In recent times, every new year seems to have begun with the declaration that our trust in institutions is changing, and for the most part we hear it has been on the decline. But i