Generating coverage at Mobile World Congress – webinar debrief
Now that the dust has settled on Babel’s most recent webinar: ‘How to generate coverage at MWC’, it feels like a good time to revisit the session and discuss what we learned.
Uniting women and continuing to close the gender gap in tech
We recently hosted the inaugural Babel Women in Tech event for journalists and analysts. As I looked around the room, what stood out to me was the clear passion and love for an eve
One-of-a-kind October – October’s client coverage highlights
October was another busy month for the Babel team, with issues jumps and drastic industry developments at every turn. I have collated our coverage highlights from what was a very b
Keeping the security lights on during times of recession
Planning season is in full swing. As we head at breakneck speed towards December, the Babel team is busy meeting with clients to review successes and agree on strategies for the ye
What next for unicorns and soonicorns: the coming of age of reputation
For anyone in B2B, industry events can be an incredibly effective platform to both drive brand awareness and spark commercial opportunities and intelligence gathering. The best eve