Why the 95/5 rule is never more evident than at B2B industry shows
It’s hard to believe it’s now over four years since the COVID pandemic started to impact all our lives. The previously unthinkable global lockdowns and mass working from home l
Fintech regulation: A catalyst for innovation?
Many of the biggest tech topics in 2023, especially in the fintech sector, were accompanied by regulatory question marks, spotlighting the critical role of fintech regulation. How
Analyst relations in 2024: preparation, preferences, and predictions
When it comes to reaching out to prospective customers and building brand awareness, we all know that there are many different routes one can take with varying levels of success. A
International Women’s Day 2024: Championing women for continuous change
As you may know, “inspire inclusion” is this year’s theme for International Women’s Day. Over a century ago, the first IWD signified women worldwide rallying against patri
Navigating the MWC 2024 Maze
Seven members of team Babel entered Barcelona’s enormous Fira for Mobile World Congress this year. 2024’s edition of MWC was my sixth, putting me right in the middle of that
2024: The Year of Tech Regulation?
With 2023 (unofficially) dubbed the ‘year of AI’ across the tech industry, I’d like to make my own prediction for the coming year: 2024 will be remembered as the year of tec
Aligning marketing with business goals – a Fintech perspective
I’m not sure what’s in the water, but I always come away from the Fintech B2B Marketing Community events buzzing with ideas and new connections. As someone who wasn
Employee Appreciation Day: Celebrating our culture-led agency
On Friday 1st March, Babel, like many other organisations up and down the country, will be celebrating Employee Appreciation Day. A perfect opportunity to show our appreciation for