Polish Social Networkers Get Free Mobile Data Access

Effortel creates world’s first ad-funded data access service for InMobile

Brussels, 2nd December, 2010, Effortel, the mobile virtual network operator and enabler, today announced that it has successfully launched FreeM on behalf of Polish Mobile Virtual Network Operator (MVNO), InMobile. FreeM is believed to be the first subscription free, advertising funded mobile service to provide consumers with free data access.

Aimed at the 15-25 year old ‘Facebook generation’, FreeM initially presents users accessing a social network site on their mobiles with short, full screen advertisements. In return, their accounts are credited with a half-megabyte data traffic allowance, equivalent to approximately 30 reloads of the mobile version of Facebook. Access is available even when the user’s account balance is zero and no compulsory top-ups are required. At launch the free access applies to a range of social networking, web and messaging platforms including Facebook, Twitter, Wikipedia, Windows Live Messenger and Google Talk.

Arkadi Panitch, Founder and CEO of Effortel, said, “FreeM is Effortel’s third MVNO launch in Poland, its eighth in total and the project was delivered within two months. Like all ground breaking developments in the mobile sector, FreeM was a challenge to implement but it delivers an innovative new model for funding mobile data access.”

Effortel’s technology and operations platform makes it cost effective for new and established brands to address niche audiences with a tailored mobile service,” added Effortel CMO, Liudvikas Andriulis. “FreeM is a great example of what can be done and is ideally suited to the target demographic of 15-25 years who are universally active on social networks, but who may not have access to the disposable income required for regular data access.”

The FreeM service is being marketed via Facebook and is available on any phone with a web browser and the ability to transfer data. Telephone calls, text messages and data access outside of the ad-funded service are subject to top-up fees as part of a standard ‘pay as you go’ (PAYG) package.

“FreeM is a pioneering solution that meets the growing demand for affordable mobile access to social networks and we needed a partner with the systems, experience and expertise to make it happen,” said Tomasz Wlaszczuk, President Inmobile.”Effortel has a solid track record in the development and operation of MVNOs in a wide range of scenarios and it delivered the FreeM solution in a very short time scale.”

– Ends –

For more information please contact:

Matt Humphries / Sam Tring

Babel PR for Effortel

T. +44 (0)20 7434 5550

E. effortel@babelpr.com

W. www.babelpr.com

About Effortel

Effortel, founded in 2005, is a multi-country Mobile Virtual Network Operator (MVNO) operating in joint-venture partnership with major brands across the world. Additionally the company is a Mobile Virtual Network Enabler (MVNE) for third parties. Effortel offers the full range of management services, marketing and operational platform-based transaction processing.

Effortel is the only MVNE worldwide that has deployed and is running a centralized real-time IN system and is currently integrated with five mobile operators across five countries (Belgium, Italy, Oman, Poland and Taiwan).

Currently, Effortel centrally manages eight MVNOs on its platform – three MVNOs in Joint Venture with Carrefour (Carrefour Mobile Belgium, Carrefour Uno Mobile Italy and Carrefour Telecom Taiwan), as well as providing MVNE services to Carrefour Mobile Mova and FM Group Mobile in Poland, Daily Telecom in Italy, and Samatel in the Sultanate of Oman. For more information and contact details, visit Effortel at www.effortel.com.