A day in the life of a digital marketer in the world of PR

As the newest recruit to be welcomed to the Babel family, supporting the agency’s marketing efforts as a marketing consultant and with digital work for clients, I would like to introduce myself. Below is a short explanation of my role here at Babel and how I found myself in the world of tech PR.

How did I get into marketing?

If I’m honest, digital marketing wasn’t a dream of mine growing up. When I was five, I wanted to be the next Madonna; when I was 12, I wanted to be an astronaut; and when I was 16, I thought I could be an athlete (turns out 5am training starts is not something I enjoy!).

Despite my ambition, when it came to applying for University, I was presented with the realisation that I was not entirely sure what I wanted my future career to be. Throughout my A-Levels, I completed a variety of internships across a number of sectors in an attempt to figure out what I loved and what I wanted to pursue career-wise. The last internship before my summer break was a two-month placement at a PR agency.

Digital marketing is always evolving

Within the first hour of my first day, I knew I loved public relations; this is the industry I wanted to work in. However, the marketing department was where I found my feet in the industry. I had always enjoyed novels, storytelling, creative work, dramatics and imagery. I loved the idea of showcasing groundbreaking work, innovative campaigns and game-changing technologies and informing the public on why and how these would change people’s perceptions and habits.

I went on to study Marketing Communications at Bournemouth University, and to then specialise in digital marketing. And now – I love digital marketing. It gives me a creative outlet whilst allowing me the chance to measure and analyse results.

You can apply your creativity in all sorts of ways – from developing big-picture marketing strategies to the details of what text and images to use. Marketing has come a long way from the 1950’s boardrooms, and it’s now a lot more fun to play in the digital marketing space than it’s ever been before.  I love that you have to continually think of new ways to approach a problem and think outside the box to deliver content as creatively as possible – there’s no place for complacency. In my professional experiences thus far, creative execution and innovation are the keys to success.

Why Babel?

Babel’s strength is interpreting the complexities of technology and creating engaging stories. The work and campaigns Babel is focused on at the moment also offer a great way to learn about the PR industry and the changing face of technology. It makes my job all the better to be working with a company that I am genuinely excited about. The rate at which technology is evolving is unbelievable; from new mobile technologies to AI, every day brings a discovery.

So many skills to choose from

Throughout my digital career so far, I have learnt several transferable digital skills that can be used in more ‘traditional’ PR communications campaigns. These can include such things as:

• Email marketing
• Search engine optimisation (SEO)
• Search engine marketing (SEM)
• Mobile marketing
• Video production
• Social media marketing
• Marketing automation
• Web development
• Web design
• Copywriting and editing
• Analytics
• Content management and curation
• …… and of course, digital PR itself

I genuinely enjoy leveraging and developing these skills, both for Babel and for our clients.  They can amplify what a brand is doing, helping companies to thrive. It’s something I’m looking forward to utilising in the coming months in more of a PR context.

While many people spend years discovering what interests them, I’m fortunate to have found my passion in a sector I love – PR. I am excited to be a part of the Babel team and look forward supporting our clients in the future. If you’d like to know about integrated campaigns and how digital marketing can boost your storytelling, get in touch with Babel. We’d be happy to talk through our approach to digital marketing, discovering insights and delivering measurable PR campaigns.